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Three years ago, Matteo Serena barely knew the difference between a beaker and a bunker. Today, the native of Italy could be the most crucial person to ever visit your golf grounds.
Sporting a history of academia and turfgrass research on his C.V., Southern California-based Serena has fast risen to the forefront of the game’s water conservation efforts as the senior manager of irrigation research and services for the USGA.
His ascent fueled by intellect, outreach and an inherent European charm (“golf’a”), Serena’s drop-by-drop efforts have achieved exacting results across water-starved SoCal and beyond. At one popular public property in particular, his research and methodology have produced a scorecard filled with cost savings and sustainability.
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